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European internet advertising: display on top - Venture Insights

Report Overview

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European internet advertising: display on top

PublisherEnders Analysis.
Publish Date June 14, 2011
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook.

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Internet advertising grew 15% YoY to 17.7 billion across Western and Central & Eastern Europe in 2010, according to provisional figures from IAB Europe

As in the US, growth in display, increasingly powered by social media, outpaced that of search, with display accounting for 33% of spend (up 3 ppts YoY)

We have updated our forecasts for 5 key markets UK, Germany, France, Italy and Spain and now project aggregated growth of 10% in 2011 and 13% in 2012