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Everything Everywhere: UK market leader (for a bit) - Venture Insights

Report Overview

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Everything Everywhere: UK market leader (for a bit)

PublisherEnders Analysis.
Publish Date October 2, 2010
Sector Fixed Line (Internet and Voice), Mobile and Wireless Technology.
Company EE, Orange, T-Mobile Telecoms.

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Everything Everywhere’s maiden investor day presentation was soured by the disappointing results it reported for Q2 2010, with service revenue growth underperforming its UK competitors by 7 percentage points. At current relative growth rates, O2 will retake its lead by June 2011.

The synergy savings targets have been maintained, but focused more towards back office functions and away from front line assets such as shops and network base station sites, with the brands being kept separate for the time being. This is a sensible enough approach, and the cost savings still look eminently achievable.

Going forward, the company will have the advantage of a better network but the disadvantage of disruptive integration for the next few years. Its main challenge will be to reverse the current negative revenue momentum, which puts both its revenue and margin targets at risk.