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Facebook: how to win friends and influence publishers and developers - Venture Insights

Report Overview

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Facebook: how to win friends and influence publishers and developers

PublisherEnders Analysis.
Publish Date May 5, 2010
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook.

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Facebook CEO Mark Zuckerberg has set out a vision of the social network as the hub of a personalised internet based on real identities and connections the so called Social Graph’, with Facebook providing the infrastructure.

Simplified tools for apps and new social plug-ins for third party sites will increase Facebook’s influence both on and off the core platform, but raise some privacy concerns.

These initiatives should help to drive Facebook’s user growth and engagement and ultimately improve monetisation, which we estimate on a per user basis is now more than half that of Microsoft’s online properties.