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Facebook - the IPO effect - Venture Insights

Report Overview

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Facebook – the IPO effect

PublisherEnders Analysis.
Publish Date February 14, 2012
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook.

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Facebook’s IPO prospectus confirms that the social network is an internet colossus, with 845 million users worldwide and $3.7 billion in revenue in 2011

Growth potential in display advertising, which accounts for the majority of revenue, seems limited with increasing mobile substitution in major ad markets and future user expansion largely in lower yielding countries

There is significant potential to increase income from payments and other businesses beyond social games, but the company’s strategy is unknown at this point