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Facebook: mobile acceleration continues - Venture Insights

Report Overview

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Facebook: mobile acceleration continues

PublisherEnders Analysis.
Publish Date April 27, 2014
Sector Digital Media, Fixed Line (Internet and Voice), Mobile and Wireless Technology, Technology.
Company Facebook.

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Facebook has successfully transitioned its business to mobile, with the number of mobile users now exceeding those on PC, and mobile newsfeed ads accounting for nearly all revenue growth and over half of total revenue, now on a $10 billion annual run-rate.

North America and Europe continue to account for the vast majority of revenue and revenue growth, despite flat audience penetration in both regions, as increasing mobile consumption and advertiser take-up have driven sharp increases in ARPU, particularly in the US.

Despite tougher comparables and declining desktop revenue going forward, the rapid ramp up in mobile ad revenue, plus initiatives such as video ads, ads on Instagram and planned mobile ad network, should deliver strong growth through 2014 and into 2015.