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Facebook: the monetisation challenge - Venture Insights

Report Overview

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Facebook: the monetisation challenge

PublisherEnders Analysis.
Publish Date May 15, 2012
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook.

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Facebook will confirm its status as an internet superpower on 18 May when it goes public at a valuation now expected to be between $93-104 billion.

The social network’s revenue fell quarter-on-quarter for the first time in Q1 2012, partly due to seasonal effects, amidst a broader slowdown in annual revenue growth on the shift to mobile consumption.

Investor interest is being fuelled less by current performance than longer term potential for growing Facebook’s audience of 901 million and improving monetisati15on.