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Facebook video: escaping the News Feed - Venture Insights

Report Overview

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Facebook video: escaping the News Feed

PublisherEnders Analysis.
Publish Date August 4, 2017
Sector Internet, Media, Technology, TV.
Company Facebook.

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Facebook video consumption – and video ad revenue – is still concentrated on the mobile News Feed, limiting engagement growth and appeal to brand advertisers in the interim period before VR and AR go mainstream

Features like a dedicated video hub and ad breaks have seen limited deployment, likely as a result of lukewarm user reception, but Instagram Stories holds promise

To attract long-form viewing Facebook is cautiously investing in original TV content and sports rights, but is late to the game over audiences on connected TVs