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Facebook's threat to Google - Venture Insights

Report Overview

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Facebook’s threat to Google

PublisherEnders Analysis.
Publish Date May 9, 2011
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook, Google.

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Facebook’s audience and consumption growth is now generating substantial and rising display advertising revenue, with consensus estimates of $2 billion in 2010, up 160% YoY, and it will overtake Google on this count this year

The social network’s growing position as the centre of the internet experience is enabling it to become a platform for other services, such as e-commerce, making it an increasing strategic threat to Google, as well as other players in the digital media

More importantly, like Google before it, Facebook’s scale and function has the power to disrupt the digital e-commerce and marketing models built over the past decade