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Fine-tuning lessons from Sky Deutschland - Venture Insights

Report Overview

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Fine-tuning lessons from Sky Deutschland

PublisherEnders Analysis.
Publish Date November 8, 2013
Sector Pay TV.
Company Sky Group.

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Germany’s Sky platform has shifted focus from maximising net additions to improving quality of new recruits, delivering accelerated ARPU growth and a likely future reduction in churn.

In 2014, Sky will turn back to more proactive recruitment, but we caution against expectations of an improvement in the underlying trend growth rate.

Sky is in on course to deliver its first full year positive EBITDA in 2013, although we still don’t expect cash flow to follow suit before FY 2015.