Report Overview


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FLASH – Netflix goes truly global – but will the Studios play ball?


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Netflix’s 4Q results demonstrate yet again its aggressive approach to global growth as international subscribers increased by over 4 million in the quarter for the first time. Netflix indicated that it would further accelerate international expansion, having launched in an additional 130 markets earlier in the month. While Netflix wants to acquire more of its rights on a global basis, this is one area where we believe Netflix will struggle to change industry paradigms in the near future.