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France Télécom's calculated posturing on the football rights auction - Venture Insights

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France Télécom’s calculated posturing on the football rights auction

PublisherEnders Analysis.
Publish Date January 29, 2008
Sector Pay TV, Sports.
Company Canal Plus, France Telecoms.

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In an apparent change of direction, France Télécom said it would consider bidding for all the 12 packages of French televised football rights at the auction to be held tomorrow, 31st January, including the primetime slots that last went to Canal+ but FT also claims to rule out an all out assault against Canal+.