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Freeview - Venture Insights

Report Overview

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Freeview

PublisherEnders Analysis.
Publish Date June 29, 2003
Sector FTA TV.

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Freeview is the most successful Digital Terrestrial Television service in the world. But, despite its success in attracting purchasers, it will not manage to lay the basis for the proposed analogue switch off. Not only is it attracting very small amounts of viewing to its digital channels, it is also not overcoming the resistance of large sections of the UK population to digital television.