Report Overview
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French, Spanish and Italian telcos won’t bankroll further football rights inflation

- PublisherEnders Analysis.
- Publish Date May 31, 2018
- Sector Media, Telecom.
- Company BT, Canal Plus, SFR, SKY, Sky Italia, Telcom Italia, Telefonica, Vivendi.
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The rights auction for France’s Ligue 1 will be held on 29 May. With Altice’s struggling subsidiary SFR unlikely to bid, Canal+ and BeIN Sports may not offer enough to meet reserve prices, triggering a postponement of the auction
In Spain, stiff fixed-line competition is shifting battlegrounds from football to scripted content. The Champions League has yet to sign up a platform for next season, while the upcoming 2019-22 La Liga rights auction may well fail to increase domestic revenues
With just 12 weeks before next season kicks off, Italy’s Serie A is also yet to secure a broadcaster, although we expect the league to back down and settle with Sky. In this deflationary environment, top clubs are eyeing a new Club Word Cup as an extra revenue stream – running the risk of further widening the financial chasm between themselves and smaller clubs