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Frenzied innovation: the iPad and print publishers - Venture Insights

Report Overview

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Frenzied innovation: the iPad and print publishers

PublisherEnders Analysis.
Publish Date April 12, 2010
Sector Digital Media, Fixed Line (Internet and Voice), Print Media.
Company Apple.

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The iPad is a beautiful device that offers new ways to consume and interact with content. It takes ideas that have been discussed for decades and turns them into a (fairly) practical consumer product.

The iPad poses huge challenges for print publishers, since it has the potential both to unlock the benefits of digital for them, but also to remove the last remaining advantages of their physical products.

However, the iPad costs at least $500 and is hard to see as essential for anyone. While there is real money to be made here, it will take a long time to match the scale that comes from 10m people buying a newspaper every day in the UK.