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General and PSB viewing trends - Venture Insights

Report Overview

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General and PSB viewing trends

PublisherEnders Analysis.
Publish Date June 23, 2013
Sector FTA TV, Pay TV.
Company BBC, Channel 4, Five, ITV.

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The amount and distribution by time of day of TV viewing, as well as the PSB group viewing shares have remained notably stable over the last ten years in which the major shift from analogue to digital transmissions has occurred and timeshift/catch-up viewing has become commonplace.

The topline trends nevertheless mask significant age-related under-currents of change, which have seen a large loss of younger audiences and sharply ageing profiles for BBC1, BBC2 and ITV.

Whilst the more youth-oriented Channel 4 has avoided the ageing profile effect, it faces its own challenge of averting audience decline, as it finds itself at the sharp end of change among younger adults and faces declining support among older viewers.