Report Overview


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Going live: London’s integrated media dream


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GAIN ACCESS
A key milestone in the UK’s Local TV initiative, London Live is also the country’s first integrated TV, newspaper and digital service, providing a unique prism through which to glimpse aspects of the future of its news, entertainment and advertising industries.
History does not point to a successful outcome, but rapidly evolving consumer behaviour and technologies legitimately position London Live as a genuinely new, favourably timed proposition – albeit with no guarantee of even relatively modest success.
In the rollout of Local TV, London Live is alone, with neither its success nor its failure providing more than very limited guidance for the rest of the country’s local TV services; but it is nonetheless a major London media launch.