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Google and Facebook lay out diverging news strategies: Battleground beyond Australia - Venture Insights

Report Overview

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Google and Facebook lay out diverging news strategies: Battleground beyond Australia

PublisherEnders Analysis.
Publish Date February 23, 2021
Sector Digital Media, Google, Media, News, Print Media, Technology.

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Contents

Google is demonstrating support for news by stepping up its efforts to license content from publishers and provide unpaywalled access within its Google News app—an attempt to diffuse regulatory pressure

The issue of incentives to sustain scale businesses that originate and distribute high quality news in the digital era is still left unanswered

Facebook has taken an opposite strategy, banning the sharing of news in Australia on their platforms—a risky, yet calculated move