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Google eBooks: Good news for publishers - Venture Insights

Report Overview

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Google eBooks: Good news for publishers

PublisherEnders Analysis.
Publish Date December 8, 2010
Sector Digital Media, Fixed Line (Internet and Voice), Technology.
Company Apple, Google.

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Google has launched a dedicated ebooks store in the US, with support from 4,000 publishers, providing an ecommerce platform for independent book retailers.

Google’s aim is not revenue from ebooks, though the market is attractive: we estimate ebooks will be 5% of the US books market in 2010 ($1bn) and could grow to perhaps half of all book sales within the next five years.

Like Amazon and Apple, Google is using ebooks to support its broader strategy, driving search traffic and building an ecommerce platform. Revenue from ebooks is less important than supporting these objectives.