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Google Q4 results raising forecasts - Venture Insights

Report Overview

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Google Q4 results raising forecasts

PublisherEnders Analysis.
Publish Date January 24, 2011
Sector Digital Media, Fixed Line (Internet and Voice).
Company Google.

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Google’s UK gross revenue rose 18% YoY in Q4 to £550 million (excluding estimated hedging gains), with bad weather and the impending VAT rise helping to deliver better than expected performance

The company’s core search business continues to be a key driver and beneficiary of the growth in consumer e-commerce, which we project will increase by 20% in 2011, compared to 4-5% for retail sales (excluding fuels)

We have raised our 2011 growth forecast for Google’s UK business to 15% with search supported by growth in mobile and display we now project UK internet advertising spend will increase 11% this year