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Google searches for TV future - Venture Insights

Report Overview

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Google searches for TV future

PublisherEnders Analysis.
Publish Date June 14, 2010
Sector Fixed Line (Internet and Voice), OTT Video.
Company Google.

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Launching in the US this autumn, with international rollout due in 2011, Google TV uses enhanced versions of the Android mobile OS and Chrome browser to deliver full access to the internet via Smart TV’ sets and devices.

Google TV extends the company’s vision of the open internet to the living room, beyond the PC and mobile, where internet-enabled TV sets will take increasing share, raising search revenues, with potential to take a piece of the $150 billion global TV ad market.

Pay TV platform operators’ are unlikely to embrace Google TV to avoid cannibalising their own business models, limiting adoption to free-to-air TV homes, at least initially, and direct revenues are likely to be slow to develop.