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Google TV in the UK: friends with few benefits - Venture Insights

Report Overview

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Google TV in the UK: friends with few benefits

PublisherEnders Analysis.
Publish Date September 21, 2011
Sector Fixed Line (Internet and Voice), OTT Video.
Company BBC, Channel 4, Five, Google, ITV.

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Nearly a year after rolling out Google TV in the US, Google has confirmed plans to launch its smart TV’ operating platform in Europe and the UK by early 2012

To date, Google TV in the US has been a disappointment, with little broadcaster support and, until recently, expensive devices, resulting in low adoption

The content issue is likely to dog Google TV, both here and in other European markets; access to key broadcaster TV and video programming will be a major challenge