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Google TV: US launch imminent - Venture Insights

Report Overview

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Google TV: US launch imminent

PublisherEnders Analysis.
Publish Date October 5, 2010
Sector Fixed Line (Internet and Voice), OTT Video, Pay TV.
Company Google.

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Google has confirmed the first content partners for the US version of Google TV including Turner, HBO and Netflix which is expected to launch within the next 2 weeks.

No new distribution partners have been announced and rumoured pricing for enabled Sony TV sets suggests that Google TV will initially be a premium product.

At present, Google TV’s main selling point appears to be providing a decent web surfing experience to the TV set in our view, better content is needed if it is to compete with Apple TV and other internet TV devices.