Report Overview


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Google UK Q1 results: reaccelerating


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Google’s UK revenue increased 18% YoY in Q1 to £534 million (net of hedging gains), its highest rate of quarterly growth since the recession started in 2008.
Better than expected performance is due to reacceleration in paid search, underpinned by improving levels of retail e-commerce and business and advertiser confidence.
We have raised our 2010 forecast for Google UK to 18% YoY growth and for UK online ad spend to £3,875 million, representing a like-for-like rise of 13% YoY.