Report Overview


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Google UK Q2 2011 results: better than expected


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Google’s UK revenues rose to £597 million in Q2 2011, up 19% year-on-year, taking H1 2011 revenue to £1,037 million, up 16% year-on-year, surpassing our April forecast on better than expected growth in spend by small advertisers
Google’s global revenues were up 32% year-on-year, and CEO Larry Page impressed with his focus on key opportunities and threats; Google+, the company’s newly launched set of social applications, is off to a strong start
Our 2011 growth forecast for Google’s UK revenue is raised to 15% year-on-year, lifting this year’s UK internet ad spend forecast to £4,520 million, up 12% year-on-year