Report Overview


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Google UK Q3 results: modest slowdown


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 In Q3, Google’s UK revenue increased 14% YoY to £520 million – in line with our expectations of slowing growth in H2 – our forecast for 2010 remains at £2,075 million (all figures excluding estimated hedging gains).
In its earnings call, the company shared global display and mobile revenue numbers – on an annualised basis these now represent $2.5 billion and $1 billion respectively (with some overlap) – much higher than previous estimates.
We have adjusted our 2010 forecast for UK internet advertising to account for higher than expected classified growth and previously unreported spend to £3,900 million.