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Google UK results: mobile and display ascendant - Venture Insights

Report Overview

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Google UK results: mobile and display ascendant

PublisherEnders Analysis.
Publish Date January 20, 2012
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook, Google.

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Google’s UK revenue grew 23% to £676 million in Q4 2011, taking 2011 revenue to £2,525 million, up 20% year-on-year, 2 ppts below our November estimate

Globally, gross revenue rose 25% year-on-year, with mobile and display performing strongly, but rising costs pulled net revenue growth down to 8%

Our growth forecasts for Google’s UK revenue remain unchanged; we expect UK internet ad spend to rise from £4.7 billion last year to £5.8 billion by 2013, representing 35% of total advertising, as print continues to fall