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Google versus Facebook: display advertising - Venture Insights

Report Overview

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Google versus Facebook: display advertising

PublisherEnders Analysis.
Publish Date December 16, 2011
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook, Google.

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Facebook is winning the battle for eyeballs and advertising in the internet display arena, with revenues projected to reach $5.3 billion in 2012

By comparison, we expect Google to achieve revenue of $2.5 billion, after traffic acquisition costs, though it remains the king of internet advertising, due to its dominance of search

Increasing advertiser demand for scale and performance will make many publishers increasingly reliant on one or both of the internet giants for audience and revenue growth