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Handset Sales and the Replacement Cycle - Venture Insights

Report Overview

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Handset Sales and the Replacement Cycle

PublisherEnders Analysis.
Publish Date June 4, 2002
Sector Fixed Line (Internet and Voice), Mobile and Wireless Technology.

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In developed markets, the crucial determinant of the level of mobile handset sales is the speed of replacement, not the volume of new subscribers. But data on when customers expect to replace their existing phone, and what will prompt them to make the change, is extremely hard to find. In order to rectify this deficiency, we commissioned a telephone survey of customers in the UK.

Wanadoo also looks set to achieve its target of 2 million new subscribers in 2002 once the acquisition of the Spanish ISP eresMas is finalised in October. Organic growth of the Internet subscriber base has been poor in France and at a virtual standstill at Freeserve in the UK in the context of slow-growing Internet markets.