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Inside Facebook’s ad machine - Venture Insights

Report Overview

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Inside Facebook’s ad machine

PublisherEnders Analysis.
Publish Date April 19, 2016
Sector Internet, Media, Mobile, Technology.
Company Facebook, Google.

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Facebook is extending its lead over rival Google in the fast-growing market for mobile display advertising, helping publishers solve the dilemma of mobile content discovery.

Facebook’s success with advertisers is enabled by a mobile-centred data platform with unparalleled capabilities to profile users and identify them across devices and online properties.

Strategic investments in online video, messaging, and virtual reality all bode well for the future of Facebook’s ad business, although regulatory uncertainty on privacy looms on the horizon.