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Interactive TV Advertising - Venture Insights

Report Overview

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Interactive TV Advertising

PublisherEnders Analysis.
Publish Date June 24, 2003
Sector Digital Media.

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This report examines the revenue potential of Direct interactive TV advertising (DiTV) for BSkyB and other UK channels. This advertising format exploits the technology of BSkyB’s Digibox to provide the viewer with a means of directly responding to advertising campaigns featured on the television. As the gatekeeper to the Digibox, this report confirms that BSkyB will gain the most from the development of the market for DiTV, collecting up to 80% of the revenue generated.