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Internet advertising and Google in UK: modest slowing of growth in H2 2010 - Venture Insights

Report Overview

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Internet advertising and Google in UK: modest slowing of growth in H2 2010

PublisherEnders Analysis.
Publish Date August 8, 2010
Sector Digital Media, Fixed Line (Internet and Voice).
Company Google.

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Google’s UK results and other key indicators for the first half of the year confirm that online advertising increased in line with our overall forecast for 2010.

We anticipate that deteriorating consumer confidence in H2 2010 will lead to deceleration of advertising growth, including the internet confirmed by early anecdotal feedback from agencies and ad networks.

Our revised forecast for Google’s UK ad revenue is 15% YoY growth in 2010 and 11% YoY growth for UK internet ad spend to £3,800 million.