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Internet advertising & e-commerce: UK, Germany, France - Venture Insights

Report Overview

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Internet advertising & e-commerce: UK, Germany, France

PublisherEnders Analysis.
Publish Date August 21, 2010
Sector Digital Media, Fixed Line (Internet and Voice).

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Germany, the UK and France are the three largest advertising markets in Europe, worth 40.3 billion in 2009, of which 8.9 billion was spent on internet ads, 65% of the total across the continent (based on IAB Europe survey of 19 countries).

In per capita terms, the UK and Germany spend the most on advertising: in 2009, roughly 200 per head was spent in the UK and Germany, 40% more than in France.