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Internet advertising: movin' on up - Venture Insights

Report Overview

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Internet advertising: movin’ on up

PublisherEnders Analysis.
Publish Date March 29, 2010
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook, Google.

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Internet advertising rose 4.2% YoY in 2009 on a like-for-like basis in the UK, according to IABUK/PwC, due to growth in search, with classified and display down; however, previously unreported spend, including Facebook, pushed the total to £3.54 billion.

Last year, for the first time, Google accounted for over half of spend (versus one third in the US) and 12% of UK ad revenue, a market presence that is significantly larger than in the US.

Including Facebook, now No.1 for display, and increased spend on search, our 2010 growth forecast is 11%, pushing total spend to £3.82 billion or 25% of UK advertising.