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Internet Trends – Consumer behaviours driving market trends - Venture Insights

Report Overview

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Internet Trends – Consumer behaviours driving market trends

PublisherEnders Analysis.
Publish Date December 12, 2016
Sector Digital Media, Internet, Media, Mobile, Mobile and Wireless Technology, Technology.
Company Amazon, Facebook, Google.

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As smartphone ownership nears saturation in almost all consumer groups, the base for the UK digital economy is widening: media consumption continues to move to connected devices and use of consumer services on mobile grows.

Ecommerce is now responsible for 75% of retail growth, steady even during periods of decline for the overall market.

Google and Facebook take up almost 90% of gross online advertising growth this year, and the ecommerce and mobile service markets show early signs of platform concentration.