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Internet trends: Mobile engagement from babies to boomers - Venture Insights

Report Overview

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Internet trends: Mobile engagement from babies to boomers

PublisherEnders Analysis.
Publish Date May 2, 2016
Sector Internet, Media, Mobile, Technology, UK Media.
Company Amazon, Facebook, Google.

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While internet and device penetration among younger age groups are approaching saturation, the over 55s have seen an explosion in smartphone adoption, up 83% year-on-year, expanding opportunities for monetisation.

More than 50% of ecommerce transactions are now through mobile. Smartphones widen the scope for anytime anywhere mcomerce events and larger-screened phones and tablets facilitate high value transactions.

Internet advertising continues to grow quickly, display faster than search and classifieds. Online advertising spend in H2 2015 grew 14% year-on-year to just over £2 billion and the rise of mobile ad spend is dramatic.