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Is CRR still critical to protect advertisers from ITV? - Venture Insights

Report Overview

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Is CRR still critical to protect advertisers from ITV?

PublisherEnders Analysis.
Publish Date June 29, 2018
Sector Media, Telecom.
Company Channel 4, ITV, SKY.

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The workings of the TV advertising market are a mystery to most. Overlaying an arcane ‘share of broadcast spend’ trading mechanism is regulation in the form of CRR, which has prevented anti-competitive activity by ITV since 2003

CRR will protect advertisers ‘for as long as needed’. Most advertisers we canvassed believe it should stay in place, but the sell-side and auditors say CRR has passed its ‘Best before’ date and is heading towards its ‘Use by’ date

We propose a review of CRR by the Competition and Markets Authority (CMA) to determine whether it is now helping or hindering the TV advertising ecosystem to become fit-for-purpose for the digital age