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Italy’s Serie A desperately fighting football rights deflation - Venture Insights

Report Overview

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Italy’s Serie A desperately fighting football rights deflation

PublisherEnders Analysis.
Publish Date January 11, 2018
Sector Media, TV.
Company Sky Italia, Telcom Italia.

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Results of the league’s new call for tender for its 2018-21 broadcasting rights will be unveiled on 22 January. The platform-based packaging was reviewed after last year’s aborted auction, apparently to accommodate loss-making Mediaset Premium, the participation of which remains nevertheless uncertain

Sky could keep its current satellite and internet coverage without increasing its outlay. We expect no major Telecom Italia (TI) or GAFA bid

Serie A seeks an unrealistic €1.05 billion per year (up 24%). If the auction results fall short, it hopes to sell rights to financial investors or, in a last resort, to launch its own channel – both ideas smacking of recklessness