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ITV audience and NAR under the CRR Remedy - Venture Insights

Report Overview

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ITV audience and NAR under the CRR Remedy

PublisherEnders Analysis.
Publish Date August 3, 2004
Sector FTA TV.
Company ITV.

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Weak Q2 commercial viewing figures fuelled stories that ITV1 NAR could be approximately £100 million lower in 2005 unless audience share rallied in H2 2004. This was due to the Contracts Rights Renewal (CRR) remedy, imposed by the Competition Commission as a condition for the merger of the Carlton and Granada sales houses to create ITV Sales, which now controls over 50% of television advertising sales.