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ITV in the wake of Brexit: Q3 2016 Trading Update - Venture Insights

Report Overview

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ITV in the wake of Brexit: Q3 2016 Trading Update

PublisherEnders Analysis.
Publish Date November 17, 2016
Sector Media, TV.
Company ITV.

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ITV’s latest update points to a weak end to 2016 in advertising sales chiefly due to rising uncertainty post-Brexit, as the 1% year-on-year decline during the first nine months is expected to sink to 3% across the full year despite hitherto positive economic growth trends.

ITV claims of outperforming the TV advertising market across the first nine months of 2016 are at odds with other sources, although the likely main cause of apparent underperformance – the large fall in ITV Main share of viewing in 2015 – will not apply in 2017, as ITV Main has regained some of the lost share in 2016.

Weakening sterling exchange rates post-Brexit may have fueled rising inflation, lower consumer disposal income and falling TV NAR. But, it has also boosted ITV Studios revenues from international sales.