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ITV interim results 2009: every little helps - Venture Insights

Report Overview

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ITV interim results 2009: every little helps

PublisherEnders Analysis.
Publish Date August 4, 2009
Sector FTA TV.
Company ITV.

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ITV reported a pre-tax loss of £14 million in H1 2009 as the advertising recession took a grip, with total TV NAR down an estimated 17% against H1 2008, while ITV family NAR fell year on year by 15%.

Although visibility over future advertising spend is restricted to a couple of months, we expect significant further decline in total TV NAR over the remainder of 2009 and 2010, before recovery starts in 2011/12.

Cost savings, debt-restructuring and disposal of non-core assets, including Friends Reunited and SDN, should see ITV through the worst and we expect it to benefit later on from regulatory changes to its core advertising business.