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ITV Licence Renewals - Venture Insights

Report Overview

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ITV Licence Renewals

PublisherEnders Analysis.
Publish Date April 14, 2001
Sector FTA TV.
Company ITV.

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This note considers the so-called ‘digital dividend’ in light of the recent ITV licence renewals.

The UK online population reached 17 million in February 2001, up around one-quarter on the year, on the strength of rising participation of women (to 44% of users) and of young people. We expect 4 million users to be added to the online population by February 2002, to reach 21 million, with growth at a lower rate than in 2000.