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ITV Q1 2009 trading statement: hard times - Venture Insights

Report Overview

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ITV Q1 2009 trading statement: hard times

PublisherEnders Analysis.
Publish Date May 13, 2009
Sector FTA TV.
Company ITV.

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ITV plc outperformance in a TV advertising market that is expected to fall by 17% in H1 2009 (ITV Family down 16%) may simply reflect frontloading of budgets, with audience trends suggesting that ITV plc will be slightly down on the market average across the full year.

In the continuing absence of voluntary cooperation between ISPs and rights holders, yet another consultation is being launched, but this time, the pressure on ISPs is being increased by the proposal to give Ofcom powers to reduce unlawful file-sharing, including technical measures (e.g. traffic shaping) if needed.

With another lengthy consultation process ahead, and then a legislative phase, it is too early to judge the commercial implications on the ISPs or whether the creative industries will claw back sales from reduced unlawful file-sharing.