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ITV1 NAR plunge in 2006 - Venture Insights

Report Overview

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ITV1 NAR plunge in 2006

PublisherEnders Analysis.
Publish Date June 18, 2006
Sector FTA TV.
Company ITV.

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ITV plc national advertising revenues (NAR) from ITV1 fell by £50 million in 2005. This was caused chiefly by a loss of more than 6% in weighted share of commercial impacts in 2004, which enables a proportionately similar reduction in 2005 ITV1 NAR under the CRR remedy. It was offset by total TV NAR growth of about 2.5% in 2005

BT is clearly positioning its new, 21CN-based wholesale services as an economically viable alternative to both DIY and wholesale LLU