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ITV1 Viewing Decline: Causes and Prospects - Venture Insights

Report Overview

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ITV1 Viewing Decline: Causes and Prospects

PublisherEnders Analysis.
Publish Date November 15, 2006
Sector FTA TV.
Company ITV.

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Having experienced an almost straight-line decline in its audience, ITV1’s 20% share of total viewing in 2006 is about half of what it was in 1992. Although the causes of this dramatic decline have varied, the result has always been the same. When and where will it end? ITV1 Viewing Decline: Causes and Prospects [2006-63] examines the most recent viewing trends, starting in January 2003 and coinciding with the launch of review. This period has seen especially rapid digital growth, with almost 80% of the population now able to receive digital TV channels at home, compared with just over 50% at the start of 2003