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Japan’s recorded music market starts to stream - Venture Insights

Report Overview

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Japan’s recorded music market starts to stream

PublisherEnders Analysis.
Publish Date September 10, 2018
Sector Media, Music and Radio.
Company SMG, Spotify.

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Recorded music revenues in Japan are stuck in decline as physical sales sag, although 2017 marks the first year when streaming gained a foothold with 8 million subscribers.

J-pop fans spend on ‘experiences’ with their idols including events, merchandise, CDs and DVDs, which streaming cannot replicate. Top native LINE MUSIC offers integration with a popular messaging app and bundling with mobile.

Serving international repertoire, Apple Music claims more subscribers than Spotify in Japan, which is more localised, and has most users on the free tier. Amazon Prime Music is a looming constraint on the adoption of subscriptions.