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Leaner future for content farms - Venture Insights

Report Overview

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Leaner future for content farms

PublisherEnders Analysis.
Publish Date November 9, 2011
Sector Fixed Line (Internet and Voice).

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Content farms, which once threatened to undermine traditional publishers by flooding the internet with low value content, face significant challenges

Google’s changes to its search rankings in February 2011 reduced the prominence of content farms in favour of higher value content suppliers

In recent quarters, revenue growth at Demand Media’s content farm business has halted and revenues of About Group have declined