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Lebedev scoops The Independent - Venture Insights

Report Overview

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Lebedev scoops The Independent

PublisherEnders Analysis.
Publish Date March 25, 2010
Sector Print Media.

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After a year of speculation, Alexander Lebedev will be paid £9.25 million by Independent News & Media to take the loss-making Independent and Independent on Sunday off its hands.

The new owner’s biggest challenges will be scale and positioning, reasons alone why we believe the publisher is likely to radically restructure and rethink its approach to distribution.

Assuming Lebedev switches to free (at least in London), it will throw the quality newspaper market into further turmoil just as News International is preparing consumers to pay for access to The Times from June 2010.