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Local business marketing outlook - Venture Insights

Report Overview

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Local business marketing outlook

PublisherEnders Analysis.
Publish Date December 13, 2013
Sector Fixed Line (Internet and Voice), Print Media.

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Revenues from traditional directory advertising products are continuing their rapid descent as social and mobile services become an increasingly popular tool in SME marketing activities as a supplement to online search

Hibu (formerly Yell) and other local media companies have responded to the shifting landscape by developing comprehensive marketing agency solutions for SMEs

In addition to these new service options, SME advertising spend will be effected by improving local service economies, rapid growth of mobile consumption and the continuing rise of e-commerce in the UK, while we believe that the decline of print has left a gap in local online display that is yet to be filled