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London Olympics win-win for free and pay TV - Venture Insights

Report Overview

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London Olympics win-win for free and pay TV

PublisherEnders Analysis.
Publish Date April 15, 2012
Sector FTA TV, Pay TV, Sports.
Company BBC, SKY, Virgin Media.

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The London Olympics promise to be a major success for both the free-to-air broadcast licensees and the leading pay-TV platforms as a result of co-operative deals being forged between them.

Recent distribution agreements with Sky provide the BBC and Eurosport with a massively bigger window to showcase their credentials in in-depth sports coverage and new technologies, especially 3D.

For Sky, and assuming VMed in due course, there exist a number of potential indirect commercial benefits, as the message is sent out loud and clear that there is no better place to go for London Olympics free-to-air coverage than the pay-TV platforms.