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The map is now the territory - Venture Insights

Report Overview

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The map is now the territory

PublisherEnders Analysis.
Publish Date June 29, 2017
Sector Internet, Media, Mobile, Technology.
Company Apple, Facebook, Google, Microsoft, Sony.

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We are in the midst of a rapid change in how maps are made and used, from a world of cartographers making records of physical features to sell to consumers and businesses, to one where information about the world is automatically tracked and measured, and built into every service we use

A whole host of industries traditionally unconcerned with geography are being and will be transformed by maps and location, from retail and advertising to finance and insurance. Every business needs to know what maps can offer them

A variety of maps suppliers are jostling for position in serving this growing need: local or international, free or commercial, seeing mapping as a core or side-business. Different suppliers suit different requirements